PLUR Factory is more than a DJ collective. We're a movement dedicated to bringing Peace, Love, Unity, and Respect to San Diego's electronic music scene through monthly events that blend EDM with wellness and authentic community connection.
We create safe spaces where everyone can be themselves without judgment. Peace means respecting boundaries, promoting mental wellness, and ensuring every attendee feels secure and welcome at our events.
Love is the heartbeat of everything we do. We celebrate diversity, foster genuine connections, and spread positive energy through music that moves the soul. Every event is an opportunity to share love with our community.
We bring people together across backgrounds, experiences, and walks of life. Unity means building a collective where strangers become friends and everyone contributes to the vibe that makes our events unforgettable.
Respect for each other, for the music, for the venue, and for the culture. We honor rave traditions while pushing the scene forward with professionalism, consideration, and integrity in everything we do.
PLUR Factory started with a simple belief: the best nights happen when everyone looks out for each other. We're a collective of DJs, producers, and community builders based in San Diego who host events that feel different from the typical club night.
Born in San Diego's vibrant underground scene, we recognized a need for events that prioritize genuine community connection over commercial hype. While the city has world-class venues and big-budget promoters, we chose to stay grassroots — because the best energy comes from people who actually care.
Our monthly events blend electronic music with wellness experiences, creating a space where dance becomes medicine and strangers become family. From deep house to bass-heavy drops, our resident DJs bring diverse sounds that keep every event fresh and exciting.
We're not just throwing parties. We're building a movement that proves rave culture can be both electric and intentional, wild and welcoming, underground and uplifting. PLUR isn't just four letters on a flyer — it's how we treat each other, every single event.
Follow us for event announcements, behind-the-scenes content, and to connect with San Diego's most vibrant EDM community.